Business gets done through presentations—they enable people to give updates, offer recommendations, and submit proposals. Indeed, it is hard to succeed as a business leader if you can’t create and deliver an effective presentation. Yet far too many presentations simply don’t work very well; they are too dense, too dull, and too complicated.
Tim Calkins MBA ’91 will explain why presenting is such an important skill for rising business executives and why people struggle. He will provide five best practices that will help you turn big data into a compelling story and change how you think about presenting.
Tim Calkins is an award-winning marketing professor at Northwestern University’s Kellogg School of Management, where he teaches courses including "Marketing Strategy" and "Biomedical Marketing." He has written three books and was coeditor of two. His latest book is How to Wash a Chicken: Mastering the Business Presentation. Tim began his career at Kraft Foods, where he managed brands including Miracle Whip, Parkay, and Taco Bell.